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CEQUENS Pulse: August 2026
CPaaS heads toward 41 billion USD. WhatsApp is where MENA retention lives. Your August issue is ready.
CEQUENS Pulse  •  August 2026
The monthly digest  •  Made for Connectors
Customer engagement updates and conversations that click.
Three sourced market signals, the latest from the CEQUENS blog, and the news moving MENA, Africa, and South Asia. Five minutes, well spent.
●  Industry insights of the month
21B
CPaaS spend nearly doubles by 2031
A 21.27 billion USD market in 2026, projected to reach 41.05 billion USD by 2031 at a 14.05 percent CAGR. Source: Mordor Intelligence
77B
A2P messaging passes 77 billion USD in 2026
The global A2P messaging market reaches 77.14 billion USD in 2026, on its way to 99.97 billion USD by 2030. Source: The Business Research Company
40%
Task-specific AI agents reach 40 percent of enterprise apps
Gartner predicts 40 percent of enterprise apps will feature task-specific AI agents by end of 2026, up from under 5 percent in 2025. Source: Gartner
●  Fresh from the blog
WhatsApp Business API helping businesses in MENA improve customer retention
Why customer retention in MENA runs through WhatsApp
Read the story →
WhatsApp Business username shown in place of a phone number
Your business phone number is becoming your business name
Read →
 		  Healthcare patient communication across SMS and WhatsApp
Medical CX's missing prescription remains a seamless patient journey
Read →
News   CEQUENS celebrates 15 years of connecting the region.  The story →
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The full issue has every insight, story, and number behind them.
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CEQUENS Pulse, the monthly digest for Connectors.
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